Photowise commercial and wedding photography Pretoria, Gauteng

Fine Art Photography for MAN Automotive (S.A.) Pty Ltd

The Evolution of MAN

Lion’s Explorer G2

 

When MAN Automotive (S.A.) Pty Ltd contacted us to shoot brochure image for their new photo-type bus earlier this year, we could hardly contain our excitement. To produce beautiful images of a car is one thing, but abus was sure to push our lighting skills to a whole new limit. As this was a photo-type the work had to be done in the manufactoring plant. The FDL lighting technique allows us to shoot anywhere, even in confined spaces, with minimum distruption to the client. These are some of the images we have produced.

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Interview Sarel van Staden – Automotive Photographer Part 1

During 2016 I was asked by OutdoorPhoto to conduct an interview with Sarel.

When we decided this past week that the time had come to introduce our FDL-Lighting Technique to the world, I went back to that original interview.

I was quite taken by how far we had come in just over a year, and how much the lighting had changed and evolved. I am posting that interview as a pre-amble or introduction to the many FDL-Lighting Technique posts to follow…. Photography remains a journey – techniques evolve, trends change….the only constant is our love and passion for our craft.

 

OH, FOR THE LOVE OF CARS

We asked Maryna Cotton to interview her partner and fellow commercial photographer, Sarel van Staden, about his love for cars, their automotive photography work, which they like to refer to as “car porn”, as well as his innovative lighting techniques that give their work its signature look.

It is a love story….

When Sarel talks about cars, his whole demeanor changes. His childhood stories include tales of many hours spent learning about engines and cars from his dad, a motor technician, who rebuilt cars from the chassis up; as well as passionate stories of favourite car posters against bedroom walls. He is, however, quick to set my mind at ease by adding that the only love stronger than his love for cars is his love for photography. It is a well known fact, that great photography is dependent on great light, and Sarel adds: “Understanding the basic characteristics of light and how to applying it, makes photography an amazing creative journey that feeds my soul”.

Most photographers will tell you that lighting a car well poses challenges such as unwanted reflections and hot spots in paintwork, but this is what makes Sarel tick. Figuring out ways to light reflections, enhancing the colour and showing shape in for instance a black car, is what he lives for. “This is my way to express and create art. A means to pay homage to and thank all the cars designers over the centuries, for spoiling me and many other passionate car lovers with their beautiful creations.”

When asked about the industry and automotive photography in particular, he explains that advances in 3D rendering techniques, is limiting the need for conventional automotive photography and it’s notorious lighting challenges. According to Sarel, photographers constantly need to push the boundaries to create something unique and he does that in his endeavor to come up with new and creative lighting techniques. “To be able to use light to bring out the shape and the beautiful lines in cars is almost like a drug to me. In my mind I am constantly conceptualizing new and better ways to create art of cars and this eventually lead to the car porn images”.

Does he take inspiration from any one in particular? Referring to acclaimed automotive photographer Tim Wallace, he says: “the way that he combines the emotional human element into his artistic photography style of cars is just amazing”.

Curves, lines and light

Huge lighting set-ups and studio builds come to mind when one thinks of conventional automotive photography. I asked Sarel to tell us more about the lighting techniques he uses for the fine art car shoots, as well as his preferred lighting tools. “I mainly shoot using instant light sources with extra diffusers or painting-with-light wands, also with extra diffusers. For instant light I use the Elincrom quadra lights or the Prophoto B2 system in combination with a 400mm beauty dish which I modified to create soft, focused light. This I double diffuse with an extra diffuser to create the matt finish, characteristic of my fine art images”.

“I developed and built a custom light wand which I also double defuse, for the painting-with-light technique. With the wand I create soft light and an almost matt finish, without unwanted reflections in the paint work.

To create soft light, a conventional lighting set-up requires a 3 x 7 m scrim positioned 1-2m above the car in a commercial studio. With the wand I create the same soft light with the hand held light wand. The positioning of the conventional light scrim creates spill off light that also exposes the surroundings which in turn reflects in the paintwork of the car. By using the light wand less then 100mm away from the bodywork of the car, there is almost no spill off light, eliminating the reflections of the surroundings. By moving the 2m light wand over the car, during the exposure, we create a soft light source much bigger that traditional light scrims in automotive studios. The only limitation of this technique is that it can only be done in low light.”

Asked about his future plans, he was quick to answer: “Many many beautiful cars!”

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Taking inspiration from Ansel Adams……

Ansel Adams (Feb. 20 1902 — Apr. 22, 1984) was a photographer and environmentalist and has long been regarded as one of the masters of photography. 

“Adams developed the famous and highly complex “zone system” of controlling and relating exposure and development, enabling photographers to creatively visualize an image and produce a photograph that matched and expressed that visualization. He produced ten volumes of technical manuals on photography, which are the most influential books ever written on the subject.”

 http://www.anseladams.com

 

I took inspiration from Ansel Adams’ sea foam images for this series….

 

 

 

 

 

 

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Photographing Interiors….

We have always enjoyed photographing interiors, especially for the hospitality industry.

Photographically speaking, interiors come which a whole range of challenges, ranging from the distortion created by wide-angle lenses to lighting challenges, from working in confined spaces to finding a great composition or angle.

This is a small selection of images we made for Ivory Manor Boutique Hotel in Pretoria. We used off-camera flash to fill in shadows, bounced flash from ceilings where we could and bracketed exposures where needed. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Personal branding photography – telling your story

Photography is all about story telling – story telling through pictures. The digital age necessitates telling your story or the story of your brand, to be more specific, in a visual way to an online community and your clients. You brand will be judged on how you communicate visually – the better the pictures, the higher you will score. 

Our clients are aware of the importance to tell their stories and how passionate they are about their businesses. We have been loving our recent personal branding commissions. 

MCD MAGIC FACTORY is an innovative and dynamic marketing and communication fulfilment agency. We had the privilege to make images for their new website and to create a library of images for their social media campaigns.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Photowise photographs the epic Jaguar F-Pace for The Torque

2017 Brought us a new client, The Torque.

 

 

 

 

 

 

The Torque is an on-line platform for readers and vehicle seekers to meet honest reviews and ratings from people with real experiences of the vehicles they review and rate. For us, this means weekly car shoots of exciting new cars. Rob’s unwavering faith in our abilities resulted a brief to “make magic pictures” allowing us to freely express our creativity. 

 

 

 

 

 

 

These images were shot in Paternoster, Western Cape, on the week-end of the big storm during June 2017. This shoot provided us with the perfect opportunity to test our lighting techniques on location.

See The Torque for the full review on this epic car.

 

 

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Roush Mustang Road-Trip – By Maryna Cotton

yello-mustang-gt-in-smokeWhen a girl drives a supercar such as the Roush Mustang, it is not about how it looks, or how fast it is, nor pretty much about any of the petrolhead talk the guys get in to, it is all about how it makes her feel.

Being automotive photographers, my partner Sarel and I were loaned the Mustang for a few days, in order to shoot it on location, or as we like call it: “to make ‘car porn’”. As a girl photographing cars, I have to know just enough about this 6th generation Ford Mustang to make the right sounds and noises around the guys….so, I know it is a very powerful Roush supercharged 5.0-litre V8 and that the 500kW output and 800 N.m torque makes it an all American muscle car. I know it is fast enough to take my breath away and to make the monotonous Freestate roads I drove on more fun than I ever remembered them being. I know it sports very cool racing stripes, which the guys called “go-faster stripes” but, incidentally, I know too that it was Mustang who first sported racing stripes on a road car back in 1965. I also know that automotive journalists writing about supercars use adjectives such as “adrenaline-pumping”, “pulse-racing”, “sublime”, “thrilling” “engaging” “innovative” and “edgy” but as I am neither writing about the Mustang’s performance, nor about anything involving engineering or mechanics, I get to ignore those and focus on the sensory, albeit girly, experience of driving and photographing this car.

yellow-mustang-side-view-with-smokeIt is not unheard of for car manufactures such as Lamborghini, Bugatti or Mercedes-Benz to team up with fashion designers nor of fashion designers finding their muse in car designs, bringing super cars right into girl territory.

Of all the super cars I have driven, from a cat-walk-curvy Maserati, to blistering fast screen-siren-lipstick-red Ferrari, from the sporty-boho-elegant Porsche to the classy-cultured-haut-couture Aston, none has made me feel so much a woman, as did the Mustang. “Why on earth?” you might ask. Well, it is common knowledge that every girl loves an adventure and getting in behind the wheel of the Mustang is an adventure in every sense of the word in a tom-boyish kind of way. The no-fuss lack of finesse in the trim, the brushed metal on the dashboard and the masculine dials, even the Mustang badge on the car, filled my mind’s eye with images of rough and rugged cowboy-types ready to whisk me away on an adventure involving open spaces and wild horses.  This car is bad-ass and every girly fiber in me loved it!

yello-mustang-gt-in-approaching-stormWhen I realized that the cop who pulled me over somewhere en route to Bloemfontein, did so just to hear the decidedly magnificent sound the not-so-inconspicuous yellow Mustang made on a pull-off, my usually elegant good-girl driving style was momentarily replaced with a pull-off of such awe inspiring unladylike proportions that even Sarel was impressed. Definitively one of the most exhilarating moments of my life. My mother would be horrified…

My creative gypsy soul has incurable road tripping wanderlust and driving the Mustang made me wish the road would never end. It might be a supercar, but it is a surprisingly easy, comfortable ride. Even more surprising is the relatively good fuel economy despite the fact that all those untamed horses under the bonnet inspired less economic behavior from the girl behind the wheel. I wanted to let my hair down and drive with the windows down.

yellow-mustang-gt-in-low-light-1Every pitstop along the way was a crowd-pulling adventure in it’s own right. I had to smile at the newly found diligence of petrol pump attendants. Everyone wanted the opportunity to admire the mustang while filling her up and poor Sarel was drawn into conversations usually starting with “how fast is it?” and then the inevitable ” can I take a selfie?”. The biggest kick for me was a little more self indulgent… I loved the split second shocked-horror on the faces of the Freestate “ooms” when they realised that I was driving this unruly car, and the “tannie” holding on extra tight to her man’s hand…just in case. In all honesty, I might have just once or twice turned the knob thingy next to the gearshift to Sport-mode before the grand exit for a little extra noise and show! This girl was on fire and regretting not owning a pair of cowboy boots.

Photographing a beautiful car makes me happy. I can get lost in the subtle play of light on curves and lines, the boldness of a badge on an aggressive grill, or the magical reflections in a headlight. yello-mustang-gt-wheel-detail

The Mustang is a beauty, but in a butch kind of way. My favourite is the line over the back wheel arch seen in the driver’s side mirror. It is the perfect mix between masculine, strong, angular and bad girl sexy curves. The fact that this Mustang had been modeled after the classic Mustang Fastback means that even the smallest detail or subtle line is easily recognizable as a signature Mustang look. I was head over heals after the second or third click.

Finding the right location and light for a photoshoot of a specific car is often a challenge for automotive photographers. The Mustang however, was equally photogenic next to a country road, in a soot-blackened coal shed or on a suburban driveway and our custom made soft lighting made highlighting every curve and line in true fashion model style a breeze. It is impossible to make a bad image of this car.

yellow-mustang-gt-in-scrapyardAfter three days of adrenaline-pumping, pulse-racing, sublime and thrilling driving in this engaging and edgy car, we were all photo’d out and I settled into the passenger seat for a comfortable meander home. Reflecting on whether I want one?  Yes, please – although I would drive it on the open road, far away from city lights, where at just about every intersection, everything with two wheels or more, invites you to a drag-race. But then who can blame them?

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Location

N4 Gateway Industrial Park East
Willow Park Manor, 0184
Cnr Solomon Mahlangu and
R104 Bronkhorstspruit Rd

Location Inside the Park:
49 Sneeuberg Street
Unit 3

GPS:
S 25°45'16.358"
E 28°21'51.222"

Contact Us

For General Enquiries:
info@photowise.co.za
012 803 1370

Sarel van Staden:
sarel@photowise.co.za
082 4150 474

Maryna Cotton:
maryna@photowise.co.za
082 8570 479

Map