Photowise commercial and wedding photography Pretoria, Gauteng

Archive for August, 2017

Taking inspiration from Ansel Adams……

Ansel Adams (Feb. 20 1902 — Apr. 22, 1984) was a photographer and environmentalist and has long been regarded as one of the masters of photography. 

“Adams developed the famous and highly complex “zone system” of controlling and relating exposure and development, enabling photographers to creatively visualize an image and produce a photograph that matched and expressed that visualization. He produced ten volumes of technical manuals on photography, which are the most influential books ever written on the subject.”

 http://www.anseladams.com

 

I took inspiration from Ansel Adams’ sea foam images for this series….

 

 

 

 

 

 

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Photographing Interiors….

We have always enjoyed photographing interiors, especially for the hospitality industry.

Photographically speaking, interiors come which a whole range of challenges, ranging from the distortion created by wide-angle lenses to lighting challenges, from working in confined spaces to finding a great composition or angle.

This is a small selection of images we made for Ivory Manor Boutique Hotel in Pretoria. We used off-camera flash to fill in shadows, bounced flash from ceilings where we could and bracketed exposures where needed. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Personal branding photography – telling your story

Photography is all about story telling – story telling through pictures. The digital age necessitates telling your story or the story of your brand, to be more specific, in a visual way to an online community and your clients. You brand will be judged on how you communicate visually – the better the pictures, the higher you will score. 

Our clients are aware of the importance to tell their stories and how passionate they are about their businesses. We have been loving our recent personal branding commissions. 

MCD MAGIC FACTORY is an innovative and dynamic marketing and communication fulfilment agency. We had the privilege to make images for their new website and to create a library of images for their social media campaigns.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Photowise photographs the epic Jaguar F-Pace for The Torque

2017 Brought us a new client, The Torque.

 

 

 

 

 

 

The Torque is an on-line platform for readers and vehicle seekers to meet honest reviews and ratings from people with real experiences of the vehicles they review and rate. For us, this means weekly car shoots of exciting new cars. Rob’s unwavering faith in our abilities resulted a brief to “make magic pictures” allowing us to freely express our creativity. 

 

 

 

 

 

 

These images were shot in Paternoster, Western Cape, on the week-end of the big storm during June 2017. This shoot provided us with the perfect opportunity to test our lighting techniques on location.

See The Torque for the full review on this epic car.

 

 

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Location

N4 Gateway Industrial Park East
Willow Park Manor, 0184
Cnr Solomon Mahlangu and
R104 Bronkhorstspruit Rd

Location Inside the Park:
49 Sneeuberg Street
Unit 3

GPS:
S 25°45'16.358"
E 28°21'51.222"

Contact Us

For General Enquiries:
info@photowise.co.za
012 803 1370

Sarel van Staden:
sarel@photowise.co.za
082 4150 474

Maryna Cotton:
maryna@photowise.co.za
082 8570 479

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